Brian Graves

Director, Sales & Marketing Data Analytics · Massachusetts · (508) 498-8674 · brian@bgraves.com

I help companies solve sales, marketing, and other business problems with data analytics.

Download my PDF resume and work samples


Work Samples

NIKE · Global Manufacturing Map

Interactive Tableau Dashboard · View Online

Tableau, Alteryx, Excel

OWID · Cancer Survival Rates Dashboard

Interactive Tableau Dashboard · View Online

Tableau, Alteryx, Excel

Renewal by Andersen · Customer Review Dashboard

Interactive Tableau Dashboard · View Online

Tableau, Alteryx, JSON, Web Scraping

Mass. Dept of Education · School Performance Dashboard

Interactive Tableau Dashboard · View Online

Tableau Dashboard

Altyerx Workflow

Tableau, Alteryx, Excel

Experience

Director, Business Information Systems

Esler Companies

Responsible for operational IT strategy, including budgets, roadmap planning and project execution.

Developed enterprise-wide systems to meet evolving business objectives including cyber security policies and incident response plans, human resources information systems integrations, sales training video distribution, device and asset management systems.

Technologies: Salesforce, Tableau, Alteryx, Meraki MDM, Proofpoint Platform, HRIS, Excel, VBA, Powershell

January 2018 - November 2019

Senior Marketing Campaign Manager

Fidelity Investments

Designed and developed strategic engagement marketing model supporting 70+ sales representatives across the US, resulting in 3x more highly qualified sales prospects than typical marketing campaigns.

RESULTS: 20% higher open rates and 13% higher click-through rates compared to traditional email marketing campaigns.

Technologies: Adobe Campaign, Tableau, Alteryx, Excel, Oracle PL/SQL, VBA, Python, Powershell

January 2016 - January 2018

Business Analyst Consultant

Fidelity Investments

Developed machine learning “early warning system”, which predicted customer asset transfers high net worth customers.

RESULTS: Strategic updates to sales and service models covering for our highest transfer-risk customers.

Technologies: Tableau, Alteryx, Hyperion, Oracle PL/SQL, SQL Server, Excel, VBA, Python

May 2011 - January 2016

Application Programmer, Officer

Citizens Bank / Royal Bank of Scotland

Workflow and BPM application developer focused on process automation, efficiency, and reporting

Lead developer on Automated Clearing House (ACH) and Claims Processing platforms

Technologies: Tibco BPM, HP PPM, Oracle PL/SQL, SQL Server, MS Access

January 2005 - May 2011

Education

Johnson & Wales University

Bachelor of Science
Information Science - Concentration in Database Management

Magna Cum Laude

August 2004 - May 2018

Bryant University

Certified Business Analyst
May 2010

Skills

Programming Languages & Tools
  • Salesforce, Siebel CRM
  • Tableau, Alteryx, Power BI
  • Oracle PL/SQL, SQL Server, Mongo DB, MS Access
  • Python, Anaconda, Jupyter
  • Agile software development lifecycle
My Process
  • Discovery session to understand business problems
  • Develop initial proof-of-concept or prototype solution
  • Gather feedback from key stakeholders
  • Iterate on prototype to finalize end solution

Community Leadership

2015-Present: Vice President, Board of Trustees & Chairman of Education Committee at Whitinsville Christian School ($7MM Op. Budget)

2019-2013: President, , Valley Treasures, a 501(c)(3) non-profit retail store donating 100% of profits ($130k annually) to WCS


Awards & Certifications

  • Google Analytics Certificate · 2019
  • Alteryx Developer Certificate · 2017
  • Fidelity Investments Excellence in Action Award Recipient (3x) · 2011-2016
  • Fidelity Investments PI Operations Teamwork Award · 2012
  • RBS Citizens Bank Excellence Award (2x) · 2010